„This book is a must read for any marketer, PR person, engineer, scientist, programmer or developer.“
John C. Havens, Digital Ethics Thought Leader
„... a breakthrough volume; it will stand as essential reading and a primary reference in the further development of ethics and IT design, most especially as informed by virtue ethics approaches."
Professor Charles Ess, University of Oslo
"A fascinating, remarkable journey about the importance of ethics in the design and application of modern information technologies. Deeply researched and engrossing- -a book all innovators should read."
Professor Alessandro Acquisti, Carnegie Mellon University