„This book is a must read for any marketer, 
PR person, engineer, scientist, programmer 
or developer.“
John C. Havens, Digital Ethics Thought Leader
„... a breakthrough volume; it will stand 
as essential reading and a primary reference 
in the further development of ethics and 
IT design, most especially as informed by 
virtue ethics approaches." 
Professor Charles Ess, University of Oslo
"A fascinating, remarkable journey 
about the importance of ethics in the 
design and application of modern 
information technologies. 
Deeply researched and engrossing-
-a book all innovators should read."
Professor Alessandro Acquisti, Carnegie Mellon University